E-PATHOS EMOTIONAL PEOPLE EXPERIENCE TRACKING
E-PATHOS is the only People Experience Management platform that tracks customers’ and employees’ feedback and emotional experience through interactive video surveys that capture responses via image association.
These interactive video surveys created with E-PATHOS combine technology, creativity and knowledge of consumer behaviour.
They result in high redemption rates and place the customer at the heart of your attention.
nsure your listening is multichannel, too. With E-PATHOS, you can reach respondents via email, mobile phone, App, Website, Social media, Text Message and QR Code.
We want to be honest with you. Most surveys lack appeal and engagement, causing redemption rates to plummet.
E-PATHOS breaks away from the exclusively verbal and numerical language and the dullness of traditional questionnaires, instead embracing the concepts of mental association and figurative language.
È un approccio di ascolto diretto totalmente nuovo che permette di ottenere dati ed insight più profondi e più accurati rispetto alle tradizionali metodologie di ascolto della Voce del Cliente.
Listening to feedback through the E-PATHOS interactive videos stimulates the memory of the experience and immerses respondents in the world of the brand.
As a result, the feedback collection process becomes an engaging experience, leading to a significant rise in the rate of listening participation and heightened customer involvement.
Video interaction facilitates the collection of feedback and captures the interest of respondents, optimising survey duration and ensuring high-quality data collection.
The use of images enables the emotional aspects of the experience to be captured in a precise and unambiguous manner.
The human mind processes images 60,000 times faster than the written word, making images much more memorable. The power of images! Trying to describe a landscape solely with words would require more than a thousand to provide an accurate depiction.
Image is synthesis!
Try to describe a landscape using only words: for an accurate portrait you will probably need more than a thousand.